Something new with Google? The search giant announced today at a San Fransisco conference its new searching protocol, "Google Instant," i.e. search as you type.
In essence, this series of random Google logos over the past few days were not so random. They were, in fact, hints towards today's major unavailing of Google next big move. The search as you type function predicts what it is that you are looking for by generating top searched results as you key.
Go to Google and try it out. Think of a word, then begin to type. Like magic, or perhaps serious engineering, your search word will appear in a drop-down menu; depending on your search criteria, as it supposedly will not encourage adult-themed searches. However, anything else goes, and quite faster than most other modern engines. If you type in the name of a band, off to the left it will give you suggestions for similar artists.
All seems well with Google's new toy, but think about what effect this will have on SEO. All those codes for nothing. All those countless hours of making your intern post key messages.
For now, it seems to be a fan favorite.
