Joshua Smith/JoshuaJS

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Tuesday, February 28, 2012

H(APP)Y Nurses



Mobile applications move to the hands of healthcare professionals

Communication network developer, Avaya has recently unveiled a iOS tool designed for health care professionals. Mobile Activity Assistant (MAA) provides a system of secure communication throughout the hospital using a text message format effectively allowing nurses to send and receive call alerts on patient conditions. The application eliminated the liability of nurses having to leave a patient and run back and forth to the nursing station, responding to alerts.

"Nurses did not have enough time to spend on direct patient care because they [were] spending a lot of time on other things like documentation and walking around," said Sanjeev Gupta, general manager of Avaya Healthcare Solutions. "They want to be able to get all communications while they're on the move, so they can spend more time with the patients rather than rushing back to the nursing station."

The APP can be downloaded and used on a personal device as long as its running on the hospitals secured Wi-Fi network. Many hospital professionals including doctors, nurses and therapisits can now all be networked on a shared patient’s status.

The application, initially designed for use on Apple products like the iPad, will eventually be compatible on other devices, like Android.

Monday, April 18, 2011

The Internet just got faster.


Mark this day, folks, because the brainiacs have finally made a breakthrough in quantum teleportation: a team of scientists from Australia and Japan have successfully transferred a complex set of quantum data in light form. You see, previously researchers had struggled with slow performance or loss of information, but with full transmission integrity achieved -- as in blocks of qubits being destroyed in one place but instantaneously resurrected in another, without affecting their superpositions -- we're now one huge step closer to secure, high-speed quantum communication. Needless to say, this will also be a big boost for the development of powerful quantum computing, and combine that with a more bedroom friendly version of the above teleporter, we'll eventually have ourselves the best LAN party ever.


Quantum teleportation, or entanglement-assisted teleportation, is a process by which a qubit (the basic unit of quantum information) can be transmitted exactly (in principle) from one location to another, without the qubit being transmitted through the intervening space. It is useful for quantum information processing, however it does not immediately transmit classical information, and therefore cannot be used for communication at superluminal (faster than light) speed. It also does not transport the system itself, and does not concern rearranging particles to copy the form of an object.

The seminal paper first expounding the idea was published by Charles Bennett and coauthors in 1993.[1] It was first confirmed experimentally in 1997 by a group in Innsbruck [2] and has subsequently been shown to work over distances of up to 16 kilometers.[3]

Wiki

Thursday, April 14, 2011

Tumblr, Microblogging and Business


By Joshua Smith

Tumblr has been described as “the space in between Twitter and Facebook.” – Mark Coatney
According to the sites “About Tumblr” section, Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music and videos, from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors, to your theme's HTML. Mediaite.com posted a column by Anthony De Rosa who calls the combination of Facebook, Twitter and Tumblr “The Holy Trinity of Social Media.”
“There is a corner of the internet where actors, comedians, musicians, artists, writers, bloggers,directors, people from all walks of life are creating over 2 million posts per day, and are often meeting each other in person in over 50 different places around the world, from New York to London to Berlin to Tokyo. The place is Tumblr and it is quickly becoming the third member of the holy trinity of social media, along with Twitter and Facebook.”

Industries such as Rolling Stone, BlackBook Media Corporation, The Paris Review, The Huffington Post, Life Magazine and The New York Times have established a presence on Tumblr.
But what’s the hype? How can Tumblr help you connect with the audience “in between?”
Always, always, always do your research. Know who your target market is and where they participate online. Mr. Coatney has stated that U.S. Tumblr users tend to be younger – 56% of the services 25.2 million monthly visitors are under 34, and users skew slightly more male (52%). Knowing this and considering the growth of Tumblr, determine if it’s worth your time.
Social Media management is time consuming, especially if you target different groups on different sites. Some organizations have only a Facebook Fan Page. Some are just learning what a #hashtag means on Twitter. Others may struggle with Social Media overload as they desperately try to brand every corner of the internet.
Set measureable goals using Tumblr statistics. If you are not confident in your use of Tumblr you can always check the figures to see the impact your account has on the public. Adding the Tumblr Stat application to your site lets you analyze your blog posts for reposts, traffic and user information.
(applications instructions @ http://tumblring.net/track-tumblr-traffic-visitors/)
Other applications and site information to help you create your Tumblr account:
Automatic Twitter integration
Publish posts to Facebook
Community powered blogs
Own your work
Video posting
FeedBurner RSS support
No Ads or banners
+ dozens of third party apps

http://www.mediaite.com/online/tumblr-completes-the-holy-trinity-of-social-media/
http://www.nytimes.com/2010/08/02/technology/02tumblr.html

Tuesday, April 5, 2011

Quick Read Codes and Marketing

Twitter Considers Face(book)-Lift


Twitter might introduce pages for brands similar to those on Facebook, according to reports.

The initiative, which Marketing Magazine reports is being lead by Twitter CEO Dick Costolo and President of Revenue Adam Bain, is to give brands their own space on Twitter — a page they could point to and use to deliver content, while encouraging Twitter users to follow them.

In a similar move, Foursquare launched Pages Gallery
Monday, a showcase of different company pages on Foursquare.

The question is: Does Twitter really need branded pages? On Facebook, the entire brand experience revolves around the company’s page. That part of the experience is currently lacking on Twitter, where brands can only promote themselves through sponsored hashtags, lists and tweets.

However, one could argue that this constant flow of information, without many single static elements for users to grab onto, is part of Twitter’s appeal. What do you think? Could pages improve the Twitter experience for users and brands?

by Stan Schroeder

http://mashable.com/2011/04/05/twitter-pages-brands/

Thursday, March 10, 2011

Internet kills the PR star



Originially Posted on the Daily Maverick

The press release, along with the idea that newspapers are a great vehicle for unconscious manipulation of the masses, was developed and perfected by Sigmund Freud’s nephew in the 1920s. This month, finally, the Internet makes available a free machine for distinguishing churnalism from journalism. By KEVIN BLOOM.

The Museum of Public Relations, founded in 1997 and situated on Broadway in Manhattan, takes itself pretty seriously. There’s nothing ironic in its self-plug that it’s *the* place to go for people who want to learn about “how ideas are developed for industry, education, and government”. The humourless focal point of the museum is Sigmund Freud’s nephew, Edward L. Bernays. As the profession’s founding father, Bernays has a biography with a lot more adjectives than the other early pioneers. And no campaign is written about in tones of greater reverence than Bernays’s work for the world’s largest manufacturer of household staples, Procter and Gamble.

In 1923, goes the legend, four years after opening his own public relations firm, Bernays was contracted by P&G to provide back-up to its advertising on Ivory soap. A huge fan of surveys (he is credited as the man who brought the survey to PR), the 32-year-old kicked off with a set of numbers that demonstrated a nationwide preference for white, unperfumed soap. Ivory, as it happened, was the only such soap on the market, a fact the press published next to the survey results, and Bernays’s objective was met.

But soap is one thing, making smoking fashionable amongst women something else entirely – and this was what really won Bernays his fame. In 1928, when he was hired by the makers of Lucky Strike to boost cigarette sales, women seemed the obvious growth market. Bernays consulted a psychoanalyst, who figured out that cigarettes symbolised “freedom” for women. So during the 1929 Easter Parade, he arranged for a cast of models and actresses to parade down Fifth Avenue in New York, sucking on their “Torches of Freedom”. The event made the front page in all the national papers and all but smashed the taboo on female smoking.

1928 was also the year that Bernays published “Propaganda,” a book that soon became – and remains – the de facto manual for the PR industry. The first chapter opens with the following words: “The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”

The vehicle for Bernays’s manipulation of the masses, of course, was the press. He couldn’t have made Ivory the most popular soap in America or pried open the female market for tobacco companies had he not had the national newspapers right where he wanted them. His genius was that there was no bribery or corruption involved, all he did was give the press what they craved – stories that would entice readers and fill the pages, sometimes with visuals to match, and often with the sorts of stats and surveys that lent the pieces their all-important air of authority.

Now, eight decades or so later, we have churnalism.com. A non-commercial site funded by the Media Standards Trust, it allows users to paste in press releases and compare them with all the news in the UK’s national papers, as well as with stories on the BBC site and Sky News online. The word “churnalism” comes from Nick Davies’s book “Flat Earth News,” and means exactly what it appears to mean – an item in a newspaper published as journalism that is, in fact, a barely reworked press release.

According to an in-depth feature on churnalism.com in the latest edition of the Columbia Journalism Review, more than half the stories in the UK national press can be “at least partially sourced” to PR. The feature also notes: “In the US and UK there are now more PR people than journalists. The PR industries in these two countries are numbers one and two in the world in terms of size. In the UK, PR accounts for over £6.5 billion in revenues. PR is, in the words of Trevor Morris and Simon Goldsworthy, ‘faster growing, better paid and better resourced’ than journalism. ‘Like it or loathe it, PR has become a key ingredient in many of our lives.’”

Why’s this a bad thing? If you have to ask, maybe The Daily Maverick isn’t a place for you – but just in case you’re curious, here’s how Davies sums up the problem: “[This] material, whether or not it is truthful, is designed specifically to promote or suppress stories in order to serve the interests of political, commercial and other groups.” In other words, these stories are sales pitches masquerading as objective journalism, and there’s a double-deceit at play; it serves neither the PR companies nor the newspaper editors to let you, the reader, know that what you’re really confronting is a conscious effort to manipulate you.

Still, the CJR does concede that not all churnalism is unhealthy, and of course they’re right – where would we be without government announcements, news of (worthwhile) corporate social responsibility initiatives, and releases on medical breakthroughs? The issue, rather, lies in the lack of transparency. While the space constraints in print are an (almost) understandable excuse for the institutional and historical failure of newspaper editors to acknowledge the source of their PR-based stories, in the online environment that excuse falls away. Hence churnalism.com – a site where you can check for yourself.

At the time of writing, the second most shared item on churnalism.com is a press release entitled “Waitrose to open first ever Glasgow store”. The release was issued by the UK retailer itself, and underneath the item as it appears on the site is a line that notes “three articles may be churnalism”. These three articles include one from The Herald (which, the site helpfully tells us, has 1046 characters overlapping with the original release), one from BBC News (1027 characters overlapping), and one from The Daily Express (a more modest 475). Are the BBC embarrassed that they’ve apparently copied more sentences word-for-word direct from a press release than one of the country’s most notorious tabloids? Doesn’t say, but somebody might have some explaining to do… DM

Tuesday, March 8, 2011

iPad 2 Could be a PR Dream Come True


1. The price -The cheapest wi-fi only 16GB version costs $499. The most expensive version featuring wi-fi and 3G and 64GB costs $829. The prices are the same as before which is good for the budget–albeit, it is still a pricey item.

2. The aesthetics – Thinner (33 percent thinner than the iPad) and it comes in two colors white and black. Thinner and in two different colors–decisions, decisions…

3. The case – Magnetic flap bendable case with auto-align in various color that can serve as a stand for the iPad. The case wakes the iPad when opening…sweet.

4. The size – The new tablet is 33% thinner at 8.8 mm, and is slightly lighter at 1.3 pounds (versus 1.5 pounds for the original iPad.). Is size a determinant in your decision?

5. The CAMERA – The new iPad 2 will sport new front and back cameras. This might be a selling point to me as I *wished* my iPad had a camera.

6. The operating system – The iPads 2′s new dual-core A5 processor is a big boost from the iPad’s A4. and operating system in iOS 4.3.

7. The battery – Promises 10 hours of battery life like the original iPad. However I have NEVER gotten more than 4 hours of battery life from my iPad. Might be my bad though.

8. FACETIME – The iPad 2 offers Facetime which allows you to video talk with others with an iPad2, iPhone 4, iPod Touch, and Mac.

Originally posted on http://pr-diva.com/2011/03/the-ipad-2-a-communications-pros-dream/

Wednesday, February 23, 2011

Your cellphone could kill you... or make your smarter.


by Chris Taylor

A study published in tomorrow’s issue of the Journal of the American Medical Association confirms what researchers have long suspected: that long conversations on cellphones affect parts of your brain. Trouble is, not even the study’s authors, the National Institute of Health, know how the calls affect you — just that they light up a significant chunk of your gray matter near the phone.

“We don’t know whether this is detrimental or whether it could have some potential beneficial effects. We don’t know one way or the other,” lead author Dr. Nora Volkow toldHealthDay.

Potential beneficial effects? Well, yes. The study tracked 47 mobile-toting participants for a year and discovered that brain metabolism in a small area nearest the antenna was 7% higher when they were on a 50-minute call, meaning cellphones boost brain activity (they raise glucose levels). Doesn’t sound so bad when put like that, does it? For all we know, blasting your brain with focused radio waves could be the mental equivalent of going to the gym. Glucose levels rise with just about any complex brain activity. For example, that 7% metabolism boost is less than the amount of energy it takes to process images via your eyes.

Of course, for all we know, the long-term effects could be pretty scary. Tumor cells need a lot of glucose, too. But that may be no more than coincidence. Researchers were careful to tiptoe around the C-word and with good reason: As Ars Technica points out, in biology there is no known mechanism that could lead from low-energy, long-wavelength radiation to cancer. A giant, 13-nation study launched in 2000 still hasn’t found any proof linking the two. Cellphone users, science is on your side — for now.

Bottom line: We know relatively little about brain science and even less about cellphone use. More research is needed for a definitive answer. We’ve all heard anecdotes from friends about how calls give them headaches or a buzzing sensation. Our friends could be right, or they could be hypochondriacs. Maybe cellphones affect each brain differently. At the moment, there’s just no way of telling.

If you’re concerned, be like Volkow — who told TIME she uses a $5 headset so she doesn’t have to hold her phone to her ear. “Maybe at the end of the day cellphones aren’t damaging,” she said. “But it’s only $5.”

Wednesday, January 12, 2011

Social Media Subpoenas

Posted on Mashable.com

The Department of Justice issued Twitter a subpoena for access to the accounts of Julian Assange and several others in relation to its investigation of the whistle-blower organization, which released roughly2,000 classified cables.

As a result of its current law enforcement guidelines, TwitterTwitter is going to divulge the information. The provision is fairly typical for technology startups to include in their policies as a way to protect themselves from getting involved in legal issues pertaining to the platform’s users. With such a policy, Twitter is not held responsible, and in many ways it should not be. According to the media lawyers we interviewed, this kind of government request is not unique.

Jodi Olson, a spokeswoman at Twitter, would not comment on details about the subpoena, but she said that “to help users protect their rights, it’s our policy to notify users about law enforcement and governmental requests for their information, unless we are prevented by law from doing so.”

That’s because most of such requests come with a gag order, and so companies like Twitter and GoogleGooglecannot notify the user that his or her information is being requested. What’s unique about the recent Twitter subpoena is that it became public. In this case, Twitter challenged the gag order and won. It then notified the parties whose information was being requested, including Birgitta Jonsdottir, a member of parliament in Iceland and former volunteer who is now challenging the order.

For a social service that has been regarded as a news source by many of its users, which include high-profile politicians, journalists and company CEOs, Twitter’s challenge to notify users when their information is being sought by a government entity is a step in the right direction in protecting users who may be exchanging sensitive information in the name of journalism.


A Broken System


Though it is not clear what sort of information the DOJ will find in the WikiLeaks Twitter accounts, it does have a possibility to yield correspondence with whistle-blowers. With such information being divulged, journalists should tread carefully when dealing with sources and sensitive information on the platform and not expect to provide any anonymity to sources reaching out to them via Twitter.

Prosecutors could simply seek a subpoena to obtain the information, regardless of the protection the news organization has promised. Although news organizations have often fought subpoenas, Twitter is a platform and simply provides a place for interaction between whistle-blowers and journalists to take place.

Many journalists, of course, are already cautious in any correspondence with whistle-blowers and dealing with sources who wish to remain to be anonymous.

Paul Lewis, an investigative journalist from the Guardian who uses Twitter regularly in his reporting, realizes Twitter is mostly a public forum where messages are sent in the open.

Lewis said for investigative journalists using social media, this requires a certain trade-off — often you have to let the online world, which includes competitors, know where you’re digging. But private direct messages are another matter, he said. When used by reporters, private messages on Twitter should be afforded the same journalistic privilege given to other private communication, such as e-mail or letters.

“But sometimes you have to presume someone will be watching or listening,” Lewis said. “If conducting a really sensitive online discussion with a source, I would never use Twitter, e-mail or even Skype. Private encrypted chat is the safest bet.”

But that cautious approach relies on the journalist reaching out, not a source who has contacted a journalist through a social site or e-mail using his or her real identity. The little anonymity and identity protection on the web highlights a challenge investigative journalists are facing in corresponding with sources in the digital age.


Social Media’s Shield Law Loophole


The journalist cannot adequately promise anonymity on social sites like Twitter or others, but that won’t stop whistle-blowers from contacting journalists on those sites. Whistle-blowers will still reach out to journalists on those platforms because that’s where they are often most accessible. Therefore, it ultimately starts with protection from the platform.

Journalists may be able to offer some protection in knowing that the platform will not disclose source information. But this would take a serious restructuring of the current culture of companies that do not stand up for their users. Twitter’s move to notify its users is a step in the right direction.

But notification is not enough to provide protection to journalists whose information is being subpoenaed by a federal court. In the U.S., 36 states and Washington, D.C. have journalist shield laws — legislation that provides reporters a privilege to refuse to disclose any information or sources obtained during their reporting. The rest of the states either provide some protection or none at all. But because there is no federal statutory reporter’s shield law, Jane Kirtley, who teaches media ethics and law at the University of Minnesota, says that in all likelihood, there would be no protection for a journalist being subpoenaed on a federal level.

Kirtley notes there are federal attorney general guidelines, which discourage the use of subpoenas against the press, but nothing to outright prohibit them as long as the attorney general approves it.

The case with Twitter and other tech companies is that these are not considered to be subpoenas for journalists’ records, so even if there is a privilege, it is unlikely to apply to these records, Kirtley said. This is a loophole that gives journalists little protection or right to protect themselves in their reporting while using such sites.

If a journalist refuses to disclose information to a government entity requesting it in an investigation, the court can simply go to the platform of communication to get the records. With many social media sites playing a vital role in news distribution and watchdog journalism, this requires a stand from those sites against disclosing such information in a broken system that once recognized the value of protecting journalistic integrity.

But ultimately, the privilege of shield laws should also extend to the social platforms hosting the information that is shared between whistle-blowers and journalists. And until there is a federal shield law for reporters, protection for such newsgathering will be nonexistent. This is the only way to fix the broken system. Platforms can only protect their users to a certain extent. It then becomes a legislative issue around the protection of journalists and the Fourth Estate.

Images courtesy of iStockphoto, JordiDelgado and zimmytws

Social Media Subpoenas

Posted on Mashable.com

The Department of Justice issued Twitter a subpoena for access to the accounts of Julian Assange and several others in relation to its investigation of the whistle-blower organization, which released roughly2,000 classified cables.

As a result of its current law enforcement guidelines, TwitterTwitter is going to divulge the information. The provision is fairly typical for technology startups to include in their policies as a way to protect themselves from getting involved in legal issues pertaining to the platform’s users. With such a policy, Twitter is not held responsible, and in many ways it should not be. According to the media lawyers we interviewed, this kind of government request is not unique.

Jodi Olson, a spokeswoman at Twitter, would not comment on details about the subpoena, but she said that “to help users protect their rights, it’s our policy to notify users about law enforcement and governmental requests for their information, unless we are prevented by law from doing so.”

That’s because most of such requests come with a gag order, and so companies like Twitter and GoogleGooglecannot notify the user that his or her information is being requested. What’s unique about the recent Twitter subpoena is that it became public. In this case, Twitter challenged the gag order and won. It then notified the parties whose information was being requested, including Birgitta Jonsdottir, a member of parliament in Iceland and former volunteer who is now challenging the order.

For a social service that has been regarded as a news source by many of its users, which include high-profile politicians, journalists and company CEOs, Twitter’s challenge to notify users when their information is being sought by a government entity is a step in the right direction in protecting users who may be exchanging sensitive information in the name of journalism.


A Broken System


Though it is not clear what sort of information the DOJ will find in the WikiLeaks Twitter accounts, it does have a possibility to yield correspondence with whistle-blowers. With such information being divulged, journalists should tread carefully when dealing with sources and sensitive information on the platform and not expect to provide any anonymity to sources reaching out to them via Twitter.

Prosecutors could simply seek a subpoena to obtain the information, regardless of the protection the news organization has promised. Although news organizations have often fought subpoenas, Twitter is a platform and simply provides a place for interaction between whistle-blowers and journalists to take place.

Many journalists, of course, are already cautious in any correspondence with whistle-blowers and dealing with sources who wish to remain to be anonymous.

Paul Lewis, an investigative journalist from the Guardian who uses Twitter regularly in his reporting, realizes Twitter is mostly a public forum where messages are sent in the open.

Lewis said for investigative journalists using social media, this requires a certain trade-off — often you have to let the online world, which includes competitors, know where you’re digging. But private direct messages are another matter, he said. When used by reporters, private messages on Twitter should be afforded the same journalistic privilege given to other private communication, such as e-mail or letters.

“But sometimes you have to presume someone will be watching or listening,” Lewis said. “If conducting a really sensitive online discussion with a source, I would never use Twitter, e-mail or even Skype. Private encrypted chat is the safest bet.”

But that cautious approach relies on the journalist reaching out, not a source who has contacted a journalist through a social site or e-mail using his or her real identity. The little anonymity and identity protection on the web highlights a challenge investigative journalists are facing in corresponding with sources in the digital age.


Social Media’s Shield Law Loophole


The journalist cannot adequately promise anonymity on social sites like Twitter or others, but that won’t stop whistle-blowers from contacting journalists on those sites. Whistle-blowers will still reach out to journalists on those platforms because that’s where they are often most accessible. Therefore, it ultimately starts with protection from the platform.

Journalists may be able to offer some protection in knowing that the platform will not disclose source information. But this would take a serious restructuring of the current culture of companies that do not stand up for their users. Twitter’s move to notify its users is a step in the right direction.

But notification is not enough to provide protection to journalists whose information is being subpoenaed by a federal court. In the U.S., 36 states and Washington, D.C. have journalist shield laws — legislation that provides reporters a privilege to refuse to disclose any information or sources obtained during their reporting. The rest of the states either provide some protection or none at all. But because there is no federal statutory reporter’s shield law, Jane Kirtley, who teaches media ethics and law at the University of Minnesota, says that in all likelihood, there would be no protection for a journalist being subpoenaed on a federal level.

Kirtley notes there are federal attorney general guidelines, which discourage the use of subpoenas against the press, but nothing to outright prohibit them as long as the attorney general approves it.

The case with Twitter and other tech companies is that these are not considered to be subpoenas for journalists’ records, so even if there is a privilege, it is unlikely to apply to these records, Kirtley said. This is a loophole that gives journalists little protection or right to protect themselves in their reporting while using such sites.

If a journalist refuses to disclose information to a government entity requesting it in an investigation, the court can simply go to the platform of communication to get the records. With many social media sites playing a vital role in news distribution and watchdog journalism, this requires a stand from those sites against disclosing such information in a broken system that once recognized the value of protecting journalistic integrity.

But ultimately, the privilege of shield laws should also extend to the social platforms hosting the information that is shared between whistle-blowers and journalists. And until there is a federal shield law for reporters, protection for such newsgathering will be nonexistent. This is the only way to fix the broken system. Platforms can only protect their users to a certain extent. It then becomes a legislative issue around the protection of journalists and the Fourth Estate.

Images courtesy of iStockphoto, JordiDelgado and zimmytws

Friday, January 7, 2011

Social Media Half-life


By Joshua Smith

Evaluating the current trends and impact of younger generations is imperative when predicting the future of web 2.0 that is the social media storm of the late 2000’s and today.

Many current sources, like Newsweek and TheStreet.com are worried about a second dot-com burst like the one seen in 2001-2003. Lauren Bloom of TheStreet.com recently commented, “Investors who sold their dot-com stocks before the bubble burst made fortunes -- those who didn't lost their shirts.”

Fearful investors should consider the following in determining the profitability of dot-com investing in today’s market:

Newsweek recently posted an article about the stability of today’s internet infrastructure compared to that of a less developed internet nearly a decade ago. “The Internet was far less widely used than it is today, with many consumers feeling a little queasy about sharing personal and credit-card information with businesses that lacked brick-and-mortar facilities. Still, visionaries saw the potential for the Internet we have today, so virtual companies sprung up and grew like weeds as investors threw money their way.”

The internet has matured since 2000-03. So have the users. In a recent poll, conducted by social media guru Mashable.com, it was stated that the internet has far surpassed TV as a main sources of news for young adults. This includes newsfeeds from social media sites like Facebook and Twitter. This trend helps investors predict the credibility and sustainability of the internet and social media for younger generations.

PewInternet.org, an internet research organization, released information obtained about internet usage by generation. It relays that, “Teens and Generation Y (internet users age 18-32) are the most likely groups to use the internet for entertainment and for communicating with friends and family. These younger generations are significantly more likely than their older counterparts to seek entertainment through online videos, online games and virtual worlds, and they are also more likely to download music to listen to later. Internet users ages 12-32 are more likely than older users to read other people's blogs and to write their own; they are also considerably more likely than older generations to use social networking.”

The bottom line is investors have matured from the dot-com crash and so have dot-coms.

However, there are other factors to consider when investing in an internet driven company; specifically the regulation and privacy of its users.

A Newsweeks article recently stated, “In December, the Federal Trade Commission issued a proposed framework that, among other things, would permit Facebook users to block advertisers from accessing information about their online interests. If that framework is implemented and widely used by Facebook subscribers, it could seriously impair the site's value as a potential platform for targeted marketing.” Consider the impact of investing if advertisers could no longer reach the consumer base. Sites would need to capture user information like Amazon and Ebay to convey consumer trends; selling the information it captures about its users as raw marketing data.

Corporations like Goldman Sachs have shown a significant interest in social media sites like Facebook. Some say the investment is a ploy to purposely inflate the Facebook value score to make a quick profit. However, the investment by Goldman Sachs has allowed Facebook to postpone issuing an IPO; meaning they do not have to disclose financial earnings or investor complaints.

Jeff Wilson, APR of CRT/tanaka recently stated on the company’s blog, TheBuzzBin, “Just yesterday, it was reported that LinkedIn could make an initial stock offering in the first three months of the year. The size of the offering is not known yet, but it is expected to be small relative to the company’s value. LinkedIn’s implied value on the private trading marketplace SharesPost is $2.2 billion.”

The social media “Big Three,” (Facebook, Twitter and LinkedIn) have shown record growth over the past year. Admittedly those numbers are reaching their statistical peak, rapidly approaching the number of estimated online users.

The slowdown is coming, but a forecasted crash is unlikely.

http://www.newsweek.com/

http://www.thestreet.com/

http://pewinternet.org/

http://www.livingstonbuzz.com/